Turlock Restaurant Week
By Noel Daniel
In what was deemed a runaway success, Turlock Restaurant Week had its inaugural run from Jan. 19 – 28. In it, 25 Turlock restaurants came together to offer a variety of delicious menu items at great prices. So, how did such a large-scale event make its way to Turlock?
“California does Restaurant Month, so cities all over the state participate in their own restaurant week,” said Haley Brown, who had previously run Stockton Restaurant Week. “I had experience with that, so I thought it’d be a great event to bring. It was formed by myself and Ali Cox.”
Ali Cox & Company is a marketing agency in Turlock with a variety of clients. Hey Turlock, a community calendar to bring the city together, was created by Alison Cox, along with Hillary Callis.
And Hey Turlock wasn’t the only press the event got. The affair eventually got the attention of a couple of news channels. FOX 40 invited The Udder Place to their studio to present their TRW special on live television and Good Day Sacramento dropped by Toscana’s Ristorante to cover their special Breakfast & Bread meal and their featured entrée within their $20 two-course meal.
“It’s exciting that we’re bringing something new to Turlock,” said Brown. “We know our restaurants are big players, and that’s why we want to highlight them and their great work and creativity with menus.”
The week was also a moment in history for Mundo’s Latin Grill as they offered Sunday Brunch for the first time ever. The new menu consists of Caramel Cider Mimosas, Cinnamon Chip French Toast, Chilaquiles, a breakfast burrito called El Jefe, and a lot more delectable dishes.
“In general, we’re giving restaurants an event where we can celebrate awesome dining and awesome ingredients,” said Brown. “We love Turlock, we love eating in Turlock, we love being a business in downtown Turlock. We know how many awesome options there are around here. We wanted to highlight local businesses and bring attention to the amazing food.
“Typically, January is a pretty slow month for restaurants. So that’s the strategy behind Restaurant Week and Restaurant Month. If we can get people from Modesto, Stockton, or Tracy to come to our restaurants, that would be a great thing for businesses.”
Restaurant Weeks are a 10-day period where the participating restaurants have either created a special menu for a special price, or they’ve created a discount for diners to enjoy for 10 days only. You don’t need tickets, you don’t need to buy anything—just dine out as much as you want for 10 days at restaurants you don’t normally go to.
Didn’t catch Turlock’s Restaurant Week this week around? Make sure you don’t miss 2019‘s, taking place on Jan. 18-27.