aestheticsIssue 12

Timeless Trims

Tony Trevino and His Vinatage Barber Shop
By Nathan Lloyd

Formerly the office of a car lot tucked away just off McHenry on Drake Avenue, the quirky little structure that houses Trevino’s Barber Shop and Shave Parlor was built in 1948. Owner Tony Trevino has himself lent even more historical authenticity to the shop by decorating it with eccentric collectibles, including old records, vintage straight razors, a classic striped barber’s pole, a figurine of Elvis given him by a customer and another of Pancho Villa passed down by his grandfather, a ’36 Regal Parlor acoustic guitar like the one played by blues legend Robert Johnson and an antique barber’s chair donated by local blues guitarist Jason Finley of Big Earl and the Cryin’ Shame. Also adorning his walls are rare haircut panels depicting classic cuts, which convey to new patrons the other aspect of Trevino’s heritage: that of barber shop tradition and nostalgia.

“The art and craft behind traditional barbering has increasingly become a thing of the past,” Tony explains. “In an effort to keep the tradition alive, I’ve researched old-fashioned shop practices and timeless haircuts.” These hairstyles include the classic pompadour, the side-part, the high & tight, the English coif, the flat top, and most popular these days, the executive contour, all of which Tony finishes off with a straight razor clean-up of the neckline and an application of high-end product. His shop is the only place in the region that sells rare pomades Layrite and Suavecito, and he even sells his own proprietary brand of grooming products, such as shaving soap, aftershave and beard oil. “It’s also a point of pride for me that I use the authentic tools of the trade,” Tony adds, “so I’ve invested a lot into my barbering tools,” pointing out his hot towel machine, a LatherKing hot latherizer and DOVO Shavette straight razors.

With more than 25 five-star reviews on Yelp and an appearance on Good Day Sacramento under his belt, Tony has achieved great success in Stanislaus County, and his wide customer base, ranging in age from 9 months to 90 years, continues to grow. “As an older generation of classic barbers retires or passes away, their customers often search for another traditional barber, and they usually find me.” His customers range from rising entrepreneurs and pillars of the community associated with Gallo and Amazon to local rockabilly musicians and sharp thirty-somethings with their fingers on the pulse. Doctors, skateboarders, lawyers, tattoo artists, law enforcement officers and even the very young, for whom these vintage hairstyles have become new trends, seek out his bustling shop. “Sometimes people come in just to talk,” Tony confides. “Barbers are like counselors too, and I hear a lot of stories.” His shop has grown so popular that customers have to make appointments on trevinosbarbershop.com as much as a month in advance. In response to his success, Tony intends to add three new stations and more barbers. “I’m just thankful,” Tony says with humility. “The community has embraced me and chosen me to cut their hair.”

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