Issue 38pulse

Rising from the Ashes

WRITTEN BY: NOEL DANIEL
PHOTOS BY: PHOTOS JUST SO

CRESCENT SUPPLY HAS A LONG AND STORIED HISTORY IN THIS AREA.

Starting in 1946—with the downtown storefront opening in 1963—Crescent Supply became a bastion in the community. For a time, these two stores operated simultaneously, serving two very different demographics. The downtown store was for the nuts-and-bolts type looking for military surplus, while the McHenry store offered more organization and camping gear. 

Over time, they combined both shops in the downtown storefront, leasing the McHenry building out to a thrift store. As fate would have it, those clients chose to move to a new location as of July 2018. Their building—which was occupied by the same tenants for years—became vacant only two months before the four-alarm fire in mid-September burned the downtown storefront to the ground. It was then that Crescent Supply found out their impact on the area. 

“It was instantaneous,” said Craig Stott, who owns Crescent Supply with his sister, Tiffani. “We had no idea what we meant to the community until the very next morning. There were companies and neighbors coming to us and saying, ‘What can we do for you?’”

John Borlish is one of the many members of the community who treasures the shop. Borlish has been coming to Crescent Supply for 20 years. He’s a volunteer with the Modesto Police Department and even insisted coming to Crescent Supply for his uniform. These days, he’s a regular face around the business.

“It’s a toy store for men,” Borlish said with a laugh, “and the owners are family-oriented. They just love people.”

Borlish has a profound attachment to the family. The night of the fire, Borlish was called in to work doing traffic control. He stayed until three o’clock, directing traffic, protecting the remains from vandalism, and watching over the fire department’s equipment. He was honored to be able to play such an important role.

“This store means a lot to the community,” Borlish said. “This community loves this store. They can’t be without this store.”

But it isn’t just the community that plays a hand in Crescent Supply’s success. One thing Stott insisted on mentioning was his staff. Although they did have to downsize after the fire, as of interviewing, they had grown successful enough to start hiring again after only a month and a half back in the McHenry store. Regardless of how tough things got, the staff stayed to continue serving the store they had come to love.

The future of Crescent Supply is unknown, but would already seem to be taking a new and wonderful form. In the last month, they’ve seen handfuls of customers that they’d never seen in the downtown storefront—many of whom hadn’t even heard about the fire. At the time of writing, the store was only 75 percent full, and yet impressively successful. Whatever it is that the future holds for Crescent Supply is certainly worth keeping up with.

“I look forward to it,” said Stott. “I think it’s going to be exciting.”

FOR MORE INFORMATION ABOUT CRESCENT SUPPLY, VISIT THEIR RELOCATED STORE AT 321 MCHENRY AVE. STORE HOURS ARE FROM 9 A.M. TO 6 P.M. MONDAY THROUGH SATURDAY, AND FROM 10 A.M. TO 5 P.M. ON SUNDAYS. OR YOU CAN CALL 209-529-3490, OR VISIT THEIR WEBSITE WWW.CRESCENTMODESTO.COM. 

Previous post

Christmas Parade: Out & About

Next post

Board & Brush