Issue 25pulse

Modesto’s Winter Wonderland Returns


By Noel Daniel 

Modesto on Ice was such a runaway success that it’s hard to imagine Modesto without it. Thankfully, one of the area’s favorite ice rinks is coming back in full swing this year—and with some interesting additions.

There will be nights like the Ugly Christmas Sweater party, Mascots on Ice, Hockey Nights, and the return of the ever-popular Princess Parties. These parties get special visits from the famous Ice Princesses themselves from the hit kids movie. There will also be a few Neon Nights with glow accessories and accents available to bling out your skate sessions.

Managing co-owners Jerome and Andrea Murray and co-owner Troy Acor opened Modesto on Ice Presented by Modesto Subaru with the support of 24 sponsors from Nov. 21, 2015 through Jan. 24, 2016. Online tickets disappeared quickly as the rink formed. The community response to the rink was overwhelmingly positive—and the rink had a positive effect right back.

“The impact of Modesto On Ice on the downtown area has been tremendous,” said Reggie Rucker, Principal of Engaged by Reggie Rucker, the marketing agency for Modesto On Ice.

Even in its first year, Modesto On Ice hosted 37,000 skaters, 15,000 spectators, 130 parties and countless youth groups, church groups, school fundraisers, girl and boy scouts, and even two marriage proposals during its inaugural season.

“Modesto On Ice is one of many examples that if you put a lot of thought and hard work into a solid concept, it can succeed,” Rucker said. “I hope this most recent success pushes more visionaries to take the leap.”

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