fitnessIssue 21

New Fitness in Town


By Jacqui D. Sinarle

Since opening six months ago, Core Transformations Fitness Studio has already won fans from exercise pros to beginners.

That’s because business partners Daniel Perez, Lani Dickinson, and Lynis Chaffey have made a commitment to helping people of all fitness levels reach their goals. And they have the experience to back it up.

“Being fit and healthy makes you feel energized and optimistic, which in turn improves your outlook and quality of life,” Perez observed. “Our specialties are weight loss and fitness, and we think no goal is too small or too large. Our commitment is to help create sustainable life changes at the core of our clients’ lives.”

The partners bring a wide range of expertise to the studio. As a trainer, Perez possesses a motivating brand of encouragement, provides multiple levels of exercise to support clients from beginning to advanced fitness levels, offers conditioning for athletic teams, and is experienced in helping people rehabilitate following surgery or injury.

Dickinson is a master level neuro-linguistic programming (NLP) practitioner and owner of ThriveOnPurpose, a business that offers independent NLP classes locally. Dickinson is also a registered nurse executive for a national health care organization. With 14 years of experience as a Weight Watchers leader, Chaffey has successfully coached hundreds of people to successfully achieve their weight loss goals.

“We believe in our members’ possibilities and support them in achieving them,” Dickinson said. “We meet each person right where he or she is and go forward from there. Each of us know on a personal level what that first step, first day, first pound, first goal feels like—and we are honored when clients choose us to go on their very personal, sometimes painful, and always rewarding journeys with them.”


Core Transformations provides clients with a diverse training experience through the use of TRX straps and Rip trainers, spin bikes to improve overall conditioning, and a broad range of weights and other weight resistance equipment.

Core Transformations also offers 45 group exercise classes a week, including “no impact fitness” at 7 a.m. daily. Yoga and Zumba classes are included in members’ monthly dues of $99. The studio does not have contracts or initiation fees, and members can cancel with a 30-day notice. There are special rates for couples, families and relatives, and a seven-day “get to know us” offer, as well.

“We believe that all life sustaining change starts from the core and flows from there into our daily lives,” Dickinson explained. “This is addressed in the unique design of our boot-camp experience that not only provides solid nutritional guidance and a customized fitness program, but also features neuro-linguistic programming sessions to get to the core of why people have continued the patterns that are holding them back. We then help them build new resourceful patterns that absolutely transform them at the core to get more of what they really want!”

Core Transformations also offers corporate boot-camp training programs and participates in corporate wellness initiatives.

“We can tailor a program to meet the needs of the company and offer competitive pricing and personalized service,” Perez said.

Future services include a running program and elite athletic training. Core Transformations is open Monday through Thursday from 4 a.m. to 6:30 p.m. and Friday from 4 a.m. to 4:15 p.m., with yoga classes on Tuesday and Thursday evenings and Zumba on Wednesday evening.

“Our members range in age from 18 to 75,” Chaffey concluded. “We are geared to assist people who want to live full lives at their best… strong at the core.”

You can find Core Transformations at 1425 Standiford Ave., Suite A, Modesto (Phone 209-408-0465), or visit online at, Facebook, or Instagram.

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