Issue 28pulse

Amgen Tour of California 2017

May is National Bike Month, a coast-to-coast celebration of cycling. This May 15, the single largest cycling event in the nation, the largest spectator sporting event in California, will race through Modesto. Amgen Tour of California has selected Modesto for the Stage II Start of the 2017 race!

The Tour brings seventeen teams of eight riders each, chosen from around the world. Teams are comprised of Olympic athletes, Tour de France contenders and World Champions. Amgen Tour of California not only encourages a healthy and active outdoor lifestyle, it is healthy for our local economy. The race is estimated to generate well over $100 million in direct and indirect economic benefits to the participating areas in the state.

Thousands of locals and not-so-locals will spend race day in downtown Modesto, resulting in positive economic benefit for restaurants and other businesses in the area. Hundreds of hotel room nights will be purchased by race enthusiasts, tour entourages, families, and followers. Our guests will buy food and drinks as well as various goods and services. Race day purchases in downtown Modesto are expected to have positive economic impact.

The race provides a worldwide stage, exposing our city to those who may not otherwise see Modesto. Apart from tourists visiting for the event, the race is broadcast in over 200 million countries and territories.

City staff has worked to raise sponsorship support and offset costs through in-kind donations, partnering with premier sponsors: Sutter Health Memorial Medical Center, Bee Media Services, Cumulus Media, DoubleTree by Hilton Modesto, George Reed, Inc., DSN Outdoor, and ModestoView.

The Lifestyle Festival is free and open to the public, starting at 9 a.m. on Monday, May 15. It will be held adjacent to the start stage on I street in front of the Gallo Center for the Arts. The Lifestyle Festival will include live broadcast radio, giveaways, classic car and bicycle shows. Make your way downtown that morning and catch celebrity cyclists race through our city streets then out through downtown Modesto. Prior to the race, there will be a Breakaway from Cancer Walk, honoring those who have fought the disease.


More information at modestogov.com/amgentoc.

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